AYI Inspirational Branding Design, Print & Web
AWAKEN YOUR INSPIRATION
Purpose Of The Design aims to visually communicate motivation and growth, which are core values of the brand and essential qualities for a coaching practice. Through its elements, the logo reflects four key pillars:
Health
Represented by the uplifting figure, symbolizing vitality and well-being.
Balance
Expressed through the harmonious circular shape, conveying wholeness and stability.
Motivation
Highlighted in the upward stretch of the figure, embodying aspiration and personal drive.
Activity
Captured in the dynamic use of color and movement, suggesting energy, progress, and forward momentum.
Together, these symbolize the journey of personal and professional development, making the brand strong, inspiring, and aligned with its mission.
Key Highlights of the Branding
Core Message
Motivation . growth . transformation.
Visual Identity
A dynamic figure within a circle, symbolizing health, balance, and activity.
Color Palette
Turquoise --> calmness, clarity, and growth. Coral --> energy, vibrancy, and motivation.
Typography
Clean, professional fonts combining inspiration with credibility.
Brand Pillars
Health • Balance • Motivation • Activity.
Tone & Feel
Uplifting, modern, and empowering, aligned with a coaching and consulting brand.
Scalability
Designed to work across digital platforms, print materials, and promotional assets.
This purposeful design creates an inspiring visual identity that resonates with clients seeking transformation through coaching and consulting.
Symbol
Human Figure
The upward-reaching figure represents motivation, aspiration, growth, and the drive to reach new goals. It reflects the journey of personal development.
Circle Shape
The enclosing circle signifies wholeness, balance, and unity. It also conveys continuity, suggesting that growth and transformation.
Dynamic Motion
The figure’s posture and placement give a sense of movement and activity, reinforcing energy, progress, and forward momentum.
Overall, The circular emblem with the figure stretching upward is dynamic and communicates growth, empowerment, and positivity.
Color Palette
The turquoise and coral work well together “fresh, modern, and uplifting”.
The contrast between them makes it visually appealing. Turquoise conveys calmness and clarity, while coral adds vibrancy and energy. Together, they balance serenity with action.
Teal/Green introduces balance and renewal, grounding the design in harmony.
Together, the three colors create a visual balance between serenity, vitality, and growth, perfectly aligned with the brand’s mission.
Typography Contrast
Turquoise for “AWAKEN YOUR INSPIRATION” and coral for “Coaching & Consulting” creates a nice hierarchy and draws the eye.
The balance between inspiration and professional guidance.
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